Question
For a fee, some companies __________ names or symbols previously created by other manufacturers, characters from popular movies and books, or works of art--any of
For a fee, some companies __________ names or symbols previously created by other manufacturers, characters from popular movies and books, or works of art--any of which can provide brand equity.
A. service
B. license
C. extend
D. brand
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
