Question
My Brand is Colgate (leading garment brand)you have to collect the date from the authentic sources and advertisement but analyze it by your self in
My Brand is Colgate (leading garment brand)you have to collect the date from the authentic sources and advertisement but analyze it by your self in the context of Pakistan.
follow the following instructions
1.Identify the life cycle stage of your brand and the corresponding strategy
2.Identify the factors considered in setting the price of your brand and the associated pricing strategy
3.Describe the nature of your marketing/distribution channel. What factors were considered while designing the marketing channel for your brand? Identify the challenges the company faces in managing the channel members. How are they met with?
4.Describe the promotional strategy, as adopted by the company, for the branded product under study
5.How is the concept of Integrated Marketing Communication working for the brand?
6.What are the problems and what are the opportunities in the marketing of this brand, and in your opinion how these problems can be tackled, and how these opportunities can be exploited.
Other Guidelines:
Font Size: heading, 12, bold; text, 12; justified.
You can take data from authentic sources, advertisements but it must be your own analysis not a copied version of existing works.
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