For all types of competitive strategies, success in sustaining the intended competitive edge over rivals depends on Copyright by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation. strongly differentiating the company's product offering in ways that are appealing to at least 10 percent of the buyers comprising the total market for the product/service. O incorporating such unique attributes into the company's product offering that a broad range of buyers will find the offering appealing and worth paying for. O having at least some unique and valuable resources/capabilities that are hard for rivals either to duplicate or to develop offsetting close substitute resources/capabilities. developing the resources and capabilities needed to capture the full benefits of all the available cost drivers and value drivers. developing and maintaining a value chain that utilizes the available cost drivers and value drivers more effectively than rivals