For Apple Company

The final piece of this project is your Marketing Plan Project Summary. This is not a re-submission of your entire Marketing Plan, but a summary of the key points. It should include a complete discussion of the topics listed in each of the four paragraphs below.

Your Project Summary should consist of four paragraphs and address the following:

Paragraph #1: Summarize the results of your situational analysis of your focus company. Briefly summarize the internal environment, external environment and the SWOT analysis. Comment on at least one strength, weakness, opportunity and threat that you feel are most impactful for your focus company.

Paragraph #2: Discuss what you believe is the most important SMART objective for your focus company and comment on how you developed your metrics for this objective. What impact do you expect it to have on the overall future of the company? How does it affect your competition?

Paragraph #3: Identify what you believe should be your "top two" marketing strategies identified in section C of the Build a Marketing Plan template. (Recall those were Target Market, Product, Pricing, Distribution, and Promotion.) Why are these important to your plan? Then, comment on your core product and target market, including its make-up and current status. Include comments on any product changes that you identified (e.g. packaging, pricing, promotion, distribution, etc.).

Paragraph #4: Discuss how this part of your plan will operate in terms of timing, budgets, and responsible parties. As the marketing executive, what type concerns do you have which may affect the success of this plan? How do you plan on measuring success? Conclude this paragraph with any final thoughts, including what you view as the most important concept that you learned regarding the preparation of a Marketing Plan.