FOR AUSTRALIA: MARKETING REECE'S PEANUT BUTTER CUPS

Promotional Decisions. All communication mass and personalized are an integral part of the of the promotional decisions. Included should be both traditional media and newer social media such as:

Message to be communicated- identify where in the hierarchy of effects the market is and how to structure the appropriate message(s) Media choices and the appropriate mix including differences in costs from the home market Execution- is the message executed in a romantic or a bold, dramatic approach Extent of consumer promotions; sampling, contests, price premiums, etc. Extent of trade promotions- contests, merchandise provided, training, etc. Product placement- where and how employed if used PR- public relations Social media marketing tools- how received and expected in Australia Personal selling if needed for the product category