read no 1 passage and help no 2 questions. 1.1 1The YG Entertainment is a South Korean entertainment company that is currently well known as the house of the famous K Pop group BTS (Bangtan Boys). 1.2.a The target market of the BTS are their local and international fans aged 13-39 years old such as: Teenagers Middle Schoolers High School Girls College Boys/Girls Since these age group are very active in social media today. They are likely to be the target market of the South Koreans K Pop Industry. Most of them are Girls. Fans called themselves Army. In their 2019 concert, almost 40% of the audience were aged 20-29 years old. The BTS army (fans) believes that BTS make music for everyone. Their lyrics reflect universal topics that many people can relate regardless of age, race, nationality and gender. 1.2.b The 24Ps of Marketing Mix are 1. Product - The most important component for Big Hit Entertainment. They strive for quality and excellence and make sure that the product quality is consistent. 2. Price - Big Hit Entertainment and BTD focuses different strategy for pricing to obtain maximum value for its product. 3. Place (Channels of Distribution ) -Distribution mix of Big Hit Entertainment and BTS directly relates to accessibility for consumers such as company operated stores, licence store, etc commerce and the like. 4. Promotion - The Big Hit Entertainment and BTS pays high importance on promotional tactics and strategies by using 360 degree approach in promotional activities such as using all social media portals and websites. 2. Developing a new marketing strategy 2.1. Please perform a research for the new target market you have chosen in 1.2., by answering the following questions. How are the market environments of this country? How are they different from those of South Korea? Please describe the main characteristics of the target customers in this country. How are the new target customers different from the current target customers in South Korea? 2.2. Based on your analysis of the market environments and the target customers of this new market, please discuss how you will establish new 4Ps for your new target market. How are you going to modify current 4Ps discussed in 1.2. to satisfy this new target segment? Should they also modify product attributes? Would you maintain any of the current marketing mixes for the new target market? Why? 2.3. Summarize the results from 2.1. and 2.2. to establish a repositioning strategy by defining your new target market and new marketing mixes that would work best to appeal to those new target customers. Please make sure your suggested marketing strategy is logical and supported by enough evidences from your market research