For companies in general, identify and discuss three opportunities and three threats associated with social networking activities on the Internet.

2. Do you agree or disagree with the following statement? "Television viewers are passive viewers of ads, whereas Internet users take an active role in choosing what to look at so customers on the Internet are tougher for marketers to reach." Explain your reasoning.

3. How important or relevant do you believe "purpose-based marketing" is for organizations today?

4. Why is it essential for organizations to segment markets and target particular groups of consumers?