For each analysis, write out the null hypothesis, explain what the analysis is looking at, calculate anything you think needs calculating (like expected cell counts), identify whether you think the null is right, and then tell the manager what the results mean.

THIS IS ALL THE DATA THAT IS AVAILABLE. We have to use best judgment

Multifactor ANOVAA = type of ad; B = price level

Source Variation F p

Main Effect (A) 48 1.22 .45

Main Effect (B) 72 2.55 .56

A x B Interaction 20 1.89 .65

Within 1560

Total 1700

Dependent Variable = Purchase Intention

Means

Ad 1 Ad 2

Price 1 6.4 4.6

Price 2 5.7 7.5

THIS IS ALL THE DATA THAT IS AVAILABLE. We have to use best judgment