For each of the hospital and non-hospital segments, fill in their characteristics. Characteristics Hospital Non-hospital Two major decision makers General level of complexity of medical equipment Three key purchase criteria Personnel involved in product This question estimates competitive parity pricing. In this way, we evaluate the maximum competitive price that Coracle may have. In this example, suppose the closest competition is Jackson Lab's ClearBlue. Estimate the retail unit price per treatment of Coracle that will make it just indifferent with Jackson Lab's ClearBlu. Hint: (i) Write down the net annual cost of using ClearBlu. (ii) Write down the net annual cost of using Coracle by letting its parity price as $x. (iii) Equate what you have in (a) and (b) and solve for x