Question
for each question, explain briefly why the unselected answers are incorrect Levi Strauss & Co, Wrangler, Sony, Nike, and Coca-Cola are considered famous ________ brands
for each question, explain briefly why the unselected answers are incorrect
Levi Strauss & Co, Wrangler, Sony, Nike, and Coca-Cola are considered famous ________ brands because they are owned and managed by the manufacturer.
A. national
B. retailer
C. premium
D. family.
Many restaurants test new concepts in Orlando, Florida, which attracts a varied spectrum of tourists and thus may provide insight into what different consumer groups may enjoy. This statement is an illustration of ____________.
A. target marketing
B. test marketing
C. product marketing
D. product launching.
Mat Jargon is especially price-sensitive. He has been known to line up on "Jalan TAR Eid Night Sales" (the day before Eid al Fitr) at 12 a.m. to be among the crowd to buy discount items. Mat Jargon would likely respond to a ________ pricing strategy.
A. high/low
B. price skimming
C. slotting
D. uniform.
Next month, Lily will be a bridesmaid, and she bought her bridesmaid outfit on the Rizman Ruzaini official website. Lily was surprised to find special offers for matching accessories the following time she turned on her computer. Which marketing approach is this an example of?
A. Sales promotions
B. Media advertising
C. Direct marketing
D. Personal selling.
Raffa works for a local fabric firm at Sekichan that buys products directly from the manufacturer and resells them to retailers around Kuala Selangor and Hulu Selangor, who then sell the products to consumers. Raffa works for a ____________.
A. retail distribution center
B. retail jobber
C. wholesaler
D. manufacturer's representative.
Rosey is curious whether her company's IMC initiatives, if any, are producing the desired results. She may receive feedback from the results of her efforts using ____________.
A. product placement
B. distribution tracking
C. direct marketing
D. coupon redemption rates.
The ______________ is the result of social media engagement in which every time a company or someone uploads information, it is immediately distributed across the poster's vast social media connections.
A. commerce force
B. connected effect
C. commerce impact
D. contextual element.
Village Grocer, a premium grocery store, has recently begun to restructure and redesign its stores around Lembah Klang to offer a more upscale environment with products such as imported Australian goods and local organic meat and mushroom seasoning. This information indicates that Village Grocer has most likely changed its ___________.
A. positioning
B. price strategy
C. service level
D. corporate identity.
What aspect of the product is being described when the home wellness products specialists explain that each product comes with a one-year extended warranty and a two-year maintenance plan?
A. Actual product
B. Associated services
C. Product style
D. Product position.
When customers choose to buy at "lifestyle malls," the most likely correct statement to describe them is ______________.
A. they use coupons
B. they prefer upscale stores
C. they prefer indoor shopping locations
D. they are motivated by deals on last year's merchandise.
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