For his International Marketing course, Ivan must write a mock letter introducing his company to a potential international client. He must present his company's core values, as well as the services it offers. However, he is unsure of how aggressively or subtly he should approach this potential client since he is not familiar with its culture. What advice would you given to Ivan?

A. Ivan should research culturally appropriate business communication strategies used in the country of the company's origin. 

B. Ivan should be subtle in his approach; he does not want to appear as too aggressive, as he might scare away his potential client.

C. Ivan should be aggressive in his approach; the more aggressive he is, the more likely the company will want to use the services he is offering