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For many of LEGO's more traditional lines targeted toward boys are co- branded (e.g., with Star Wars, Indiana Jones, Harry Potter). LEGO decided not to

For many of LEGO's more traditional lines targeted toward boys are co- branded (e.g., with Star Wars, Indiana Jones, Harry Potter). LEGO decided not to do this for the new line. Do you agree with this decision? Why or why not?

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