Question
For many years, and with few options available to them, communicators routinely reported communication outputs as outcomes and/or relied on Advertising Value Equivalency (AVE), which
For many years, and with few options available to them, communicators routinely reported communication outputs as outcomes and/or relied on Advertising Value Equivalency (AVE), which means they:
-
Determined an avenue for evaluation
-
Compared the media budget to projections
-
Used a formula to calculate the value of earned media as advertising cost
-
Counted outputs versus outcomes
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
International Financial Reporting Standards This Work Professes To Assist Finance Professionals And Students To Deep Dive Into International With Illustration And Solved Problems
Authors: B D Chatterjee
1st Edition
150108612X, 9781501086120
