For sales professionals, familiarization (FAM) trips are very important to closing the sale with a meeting, convention, or exposition organizer. Determine five key strategies a sales manager would need to show a meeting, convention, or exposition organizer during a FAM trip to close the sale.

During busy times of the year, a hotel, convention center, or meeting hall may have more demand than meeting space available. When your demand for rooms is greater than the number of rooms you have available, discuss how a sales team would determine which customers to take and which to refer to other establishments