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I am looking at analysis of segmentation variables for an assignment where we have to analyse an advertisement. The advertisement my group chose is the
I am looking at analysis of segmentation variables for an assignment where we have to analyse an advertisement. The advertisement my group chose is the Gillette advertisement posted in 2019 - The Best Men Can Be. I am stuck on the geographic segmentation variable, so I have to say where in the world the target market is for this advertisement such as a country or state. I'm assuming that the advertisement would be aiming towards developed countries such as America and Australia, but I am not sure what else to write.
Thanks :)
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