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For Sonya, the following income statements are shown for its two product lines and the company as a whole: Fruits Vegetables Total Sales $500,000 $300,000
For Sonya, the following income statements are shown for its two product lines and the company as a whole:
Fruits | Vegetables | Total | |
Sales | $500,000 | $300,000 | $800,000 |
Less: Variable expenses | 300,000 | 270,000 | 550,000 |
Contribution margin | 200,000 | 30,000 | 250,000 |
Less: Fixed expenses | 170,000 | 80,000 | 270,000 |
Operating income | $30,000 | ($50,000) | ($20,000) |
Even if the Vegetable product line is dropped, some employees have to be kept anyway. Therefore, 10% of the Vegetables lines fixed expenses will continue.
- If the Vegetables product line is dropped, what will happen to the profit for the company as a whole? Indicate the direction (increase or decrease) and amount (by how much).
- Now suppose if Vegetables are dropped, sales of Fruits will drop by 30%. If the Vegetables product line is dropped, what will happen to the profit for the company as a whole? Indicate the direction (increase or decrease) and amount (by how much).
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