For the Academic Year 2020-21, your individual report will be on the impact of the current international economic environment on the competitiveness of the Tarkett Group and its perspectives for expansion in Chile and Peru.

You will apply the theories covered within the module, first, to explain and evaluate the competitiveness of the company and, second, to evaluate the economic risk factors in expanding its operations in the given target countries. You will identify the main developments/ factors of uncertainty in the international macroeconomic environment and discuss their impact on the company's future. Further detail on the assessment will be provided during the special assessment preparation sessions identified in the module schedule.

Your assignment must be in the report format. Here is the suggested report structure:

Executive summary

Introduction

-company in brief

-overview of business operations model

Company's competitiveness - underpinning and evaluation

-country-level sources of competitiveness

-firm-level sources of competitiveness

Comparative analysis of the given countries

-Application of the CAGE framework elements to the expansion in the given countries

Conclusions and Recommendations

References