For the accounting business office , answer the following:

1- How will you measure the effectiveness of Marketing objectives?

2- Identify Market research: competitors, market description (size, supply chain, share, trends, etc), and consumer analysis (market trends including demographics, loyalty, location)

a. Identify target market: include as much information as possible:

b. Demographics: who are they

c. Geographic: where are they

d. Psychographic: what motivates them

3- Plan Administration

Start the marketing plan with a close eye on response. How will you do this?

Who will be responsible for starting, implementing, and changes?

4- Performance analysis

How will the business know if the marketing plan is working?.