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For the Brand NO-Name in Canada, If the brand is doing new campaign to boost branding and sales, How the Evaluation of the results

For the Brand "NO-Name" in Canada, If the brand is doing new campaign to boost branding and sales, 

 

How the Evaluation of the results of the communication/measurement be done?

1. Pre-testing, 

2. Tracking, 

3. Post-testing base sales and revenue(increases), 

4. consumer outreach to quantify the perception, 

5. google analytics to demonstrate searches and impressions on Simple Check. 

6. Sample testing demonstrations 

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