For the company True Religion describe the history of this firm (general history, founded, products/services, mission and vision statement)

Describe the background of the case (provide a brief summary oof the background for the case, what year, what are the relevant events/industry detail at the time of the case, describe general environmental forces at time of case, describe industry structure)

Describe the competitive advantages (describe the firm's competitive advantages if any and identify key competitors at the time of the case)