Question
For the MKTG 300 course, Breakfast Product Development Proposal assignment, I need to come up with a product brand positioning statement and why the company
For the MKTG 300 course, Breakfast Product Development Proposal assignment, I need to come up with a product brand positioning statement and why the company should move forward with this new product idea that includes a clear and concise recommendations with supporting documentation; should include USP statement. I'm not sure how to come up with one, please advise?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
