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For the next six questions, consider the following: Burnside Marketing Research conducted a study for Barker Folds on some designs for a new dry cereal

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For the next six questions, consider the following: Burnside Marketing Research conducted a study for Barker Folds on some designs for a new dry cereal Three attributes were found to be most influential in determining which cereal had the best taste: ratio of wheat to corn in the cereal fake, type of sweetener (sugar, honey, or artificial), and the presence or absence of flavor bits Nine chuldren participated in taste tests and provided the following part-worths for the attributes Wheat Corn Child Sweetener Honey Artificial 11111 Flavor Bits Present Absent Sugar 88 8991499 Assume that the overall utility (sun of part-worths) of the current favorite cereal is 65 for each child Your job is to design a product that will maximize the share of choices for the nine children in the sample Which child would definitely not switch from his/her current favorite cereal? O Child #5 O Child #7 O Child #3 O Child #6 0 None of the others

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