For theWeek 5 Skill Building Activity, you will revisit the section in Chapter 10 on Behavioral Targeting and the ways that marketing firms and online businesses are capitalizing on this advertising technique (pages 390-393). Discuss the advantages and disadvantages of behavioral targeting to both businesses and consumers. Think about the amount of data that has been collected, 3000 data measures for nearly every consumer in the U.S., about consumers. Do you think this practice is ethical or not? Explain your answers.