Question
For this activity, you have been hired as a team of consultants on a multi-year basis for a global washer and dryer manufacturer. They currently
For this activity, you have been hired as a team of consultants on a multi-year basis for a global washer and dryer manufacturer. They currently offer two core washer and dryer sets: a high-end model and an economic model.
After the combo washer-dryer has been in production for a few years, you are asked to perform another analysis. You must evaluate the performance of all three product lines as management is concerned with the viability of the washer-dryer combination product. They provide you with the latest annual information by product:
High-End Set | Economical Set | W/D Combo | Total | |
Sales | $4,700,000 | $4,060,000 | $880,000 | $9,640,000 |
Labor | $(1,250,000) | $(1,015,000) | $(235,000) | $(2,500,000) |
Materials | $(1,885,000) | $(1,220,000) | $(315,000) | $(3,420,000) |
Direct fixed costs | $(325,000) | $(220,000) | $(250,000) | $(795,000) |
Allocated fixed costs | $(650,000) | $(650,000) | $(650,000) | $(1,950,000) |
Net Income | $590,000 | $955,000 | $(570,000) | $975,000 |
- You are asked to perform an analysis to determine whether to drop or keep the washer-dryer combination product
- present your findings
- including the steps taken to make your determination.
- You are also asked to evaluate if the costing methodology is appropriate
- if not, recommend alternative methods.
Note:
- Please describe the circumstances of the case study and make the required recommendations.
- Explain your approaches to the problems.
- perform relevant calculations and analyses and justify your recommendations.
- Evaluate the results and explain what each calculated value means. Ensure your work and conclusions are thoroughly supported.
Superior presentations will:
- Describe the circumstances.
- Perform all calculations correctly.
- Articulate how the calculations were performed.
- Evaluate the computations and explain their meanings.
- Make recommendations, supported by well-thought-out rationale and considering various factors that could impact the recommendations.
Background of question:
management has provided the following revenue and cost information:
High-End Set | Economical Set | |||
Sales price | $3,500 | per unit | $1,000 | per unit |
Labor | $875 | per unit | $250 | per unit |
Materials | $1400 | per unit | $300 | per unit |
Direct fixed costs | $25,000 | per month | $16,500 | per month |
Allocated fixed costs | $85,000 | per month | $85,000 | per month |
2. Later, the company is considering the purchase of machinery and equipment to set up a line to produce a combination washer-dryer. They have given you the following information to analyze the project on a 5-year timeline:
- Initial cash outlay is $150,000, no residual value.
- Sales price is expected to be $2,250 per unit, with $595 per unit in labor expense and $795 per unit in materials.
- Direct fixed costs are estimated to run $20,750 per month.
- Cost of capital is 8%, and the required rate of return is 10%.
- They will incur all operational costs in Year 1, though sales are expected to be 55% of break-even.
- Break-even (considering only direct fixed costs) is expected to occur in Year 2.
- Variable costs will increase 2% each year, starting in Year 3.
- Sales are estimated to grow by 10%, 15%, and 20% for years 3 - 5.
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