For this assignment, identify a company, such as an airline, a hotel, or a similar business that utilizes different prices for different customers. Then, identify a retail store with set pricing, such as Walmart or Target, and complete a comparative analysis between the pricing models. Is there a difference between the in-person pricing and an online retailer? To enhance your project, get real pricing examples from both in-store and online example to use (Pantene shampoo in the Walmart website is: $7.97 and at the store $4.66)

1. Introduction: Define the concepts of matrix pricing and price discrimination for the products and stores selected and explain why they are relevant for the businesses and the consumers in that market. Provide examples of companies or products that use these pricing strategies. Then, compare the different types of matrix pricing and price discrimination, such as first-degree, second-degree, and third-degree. Discuss the advantages and disadvantages of each type for both sellers and buyers.

2. Online, Mobile, or Virtual Shopping: Compare Brick and Mortar pricing to Online Pricing Models. Discuss the impact of the greater availability of prices when you make purchasing decisions. Evaluate the strengths and limitations of these pricing models. Compare and contrast the concepts to matrix pricing and identify gaps or inconsistencies.

Some questions to consider when completing your assignment:

What are the main factors that influence matrix pricing and price discrimination?

How do matrix pricing and price discrimination affect consumer behavior and welfare?

How do matrix pricing and price discrimination affect market competition and efficiency?

What are the ethical and legal issues related to matrix pricing and price discrimination?

How can matrix pricing and price discrimination be optimized or regulated to achieve optimal outcomes for both sellers and buyers?