For this assignment, imagine that Lego has hired you as a strategic consultant. First, perform a complete and thorough Five Forces analysis, with an eye to the future, of the toy industry that would assist Lego's top executives in their efforts to plan the firm's strategy for the next five to ten years. Especially include what you believe are the opportunities and threats facing incumbent firms (those firms, such as Lego, already competing within the toy industry) and new entrants (those firms contemplating competing within the toy industry) (50 points). Then, provide the Lego leadership team with at least one strategic recommendation concerning each of the Five Forces. Support each recommendation with well-reasoned justification (50 points)