For this assignment, you are given the role of Digital Marketing Specialist who is working as a freelancer. Your main service isselling SEO solutions to small- to medium-sized companies.

In order to begin client acquisition, you know that you must perform an SEO needs assessment on potential clients. With this in mind, you begin to search for local businesses on which to perform an SEO needs assessment (SEO auditing).

1. Choose any industry to begin searching for potential clients.
2. Within your selected industry, choose one (1) company that would fit the criteria for a potential client, with a decent and recognizable amount of SEO history.
3. Conduct a full and complete SEO needs assessment (audit) on this company.
4. Discuss and outline what feedback you have chosen for the company.