Question
For this assignment, you will put yourself in the role of a CEO and create some strategies and an execution plan to achieve your proposed
For this assignment, you will put yourself in the role of a CEO and create some strategies and an execution plan to achieve your proposed strategies. Here is your scenario: You are the CEO for Grocery Excellence---a company that is a manufacturer of refrigerated cases for grocery stores. Create a formal strategy statement and execution plan for the following company objectives: Expand your company customer base from just the East Coast to the rest of the United States. Increase your profit margin 10% Increase your sales volume by 15% Improve corporate image, reputation, and brand awareness Lower manufacturing production costs/overhead Be detailed in your strategy planning and how you will execute the plan. Remember to utilize as many business disciplines in your analyses as possible: finance/accounting, economics, human resource management, marketing, and law.
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