For this case study you are to choose between YouTube or TikTok. Short, background videos of each company are given below.

Review the accompanying short videos, and, in a report of using APA guidelines, please address the following:

1. General Environment Analysis: Why is it important for this company to study and understand the external environment? What are the most important external forces to this company? List and describe three opportunities and three threats.
2. Industry Environment Analysis: How would the Porter's Five Forces Model apply to this company?
3. What are some global trends that will impact this company's ability to compete internationally (strategic options)? Explain your answer.