For this course you are going to develop a Marketing Plan. You will "build" your marketing plan over several assignments in the upcoming weeks. Please read all of the following information carefully so you can be successful.

You want to either create a product or service that doesn't exist (for example, a refrigerator robot or new phone) or you can use a new product or service that has just recently been launched. It is fine if you want to launch a new product or service for a company that you operate or are planning to start, for an organization for which you work, or for a nonprofit. (It is fine to create a marketing plan of the company you currently work for but keep in mind that you do not want to use any of the materials if the firm already has a marketing plan.)

Take great care in the choice of your product or service because this product or service will be the basis of the course project for the rest of the course.

For this PART ONE (Part I) of the project you want to complete the product-service identification. Provide substantial details about the product characteristics, features, and benefits.

Sample Outline of the Marketing Plan (Part I):

1. Product-Service Identification

1.1 Brief description of the Company

1.2 Organization structure

1.3 The product being offered

1.4The strategy behind the plan

2. Situation Analysis (This is the section heading, which includes an introductory paragraph)

2.1 Market Summary

2.2 SWOT Analysis

2.3Direct and Indirect Competition

3. Marketing Strategy

3.1 Mission

3.2 Marketing Objectives

3.3 Financial Objectives

3.4 Target Markets

3.5 Positioning

3.6 Strategies

3.7 Marketing Program

• Pricing
• Distribution
• Promotion
• Customer service

3.8 Marketing Research

4. Financials (This is the section heading, which includes an introductory paragraph)

4.1 Break-Even Analysis

4.2 Sales Forecast

4.3 Expense Forecast

5. Controls (This is the section heading, which includes an introductory paragraph.)

5.1 Implementation

5.2 Marketing Organization

5.3 Contingency Planning

• Prepare the plan's cover page and a Table of Contents,
• Prepare the Marketing Plan's Executive Summary (maximum one page),
• Organize your plan according to the format of the sample plan outline,
• Place the cover page and Table of Contents before the Executive Summary.

Instructions:

• Assignment should be 3-5 pages in length.
• Assignment must include at least 2 peer-reviewed journal articles reviews. Reference all sources using APA format. For guidance using APA format, please contact your professo