For this portion of the project, you will explore and report on which market and industry conditions need to be considered in order to make your choice of companies a sound investment.

Researching and developing an understanding of an industrys competitive market is critical for projecting long-term profitability and success of an organization, as well as the industry in which the organizations operate. Being confident it is an industry worthy of investment will be critical in assessing not only the company in which youre considering investing but also whether or not the industry itself has a sustainable and relevant future. (A good example of this would be Kodak film when everything was converting to digital photography. Based on projected industry movement, Kodak would not have been a good recommendation at the time, even though it was an extremely profitable company in its day.)

Explore and report on which market and industry conditions need to be considered in order to make your choice of companies a sound investment. my choice of companies are Uber and Lyft