Question
For this task, you will develop a Social Media campaign brief for Canadas Wonderland. Canadas Wonderland is a theme park located in Vaughn, Ontario (just
For this task, you will develop a Social Media campaign brief for Canadas Wonderland. Canadas Wonderland is a theme park located in Vaughn, Ontario (just north of Toronto). A 134-hectare park, it includes numerous roller coasters, rides, a kids area, a water park, and more. During the summer, the park is open daily and attracts visitors from around the world. The focus for this campaign is the sale of 2022 season passes. There are 3 levels of season passes available - see details on page 2. For the purpose of this exercise, we will assume the park is opening May 13, 2022. Visitors can purchase Season Passes for the price shown on page 2 until May 13, after which prices will increase. Any mass media campaign they do (ie. TV, radio, print) will be supported with a social media campaign. Your focus for this campaign is on the social media plan ONLY. This could include posts on their social media platforms, advertising buys on social media platforms, emails to new/existing email lists, Google/Bing/search engine ad buys, etc. You will not be involved with any other media. You will need to do your own research to obtain information about Canadas Wonderland (see canadaswonderland.com). Deliverables: You must create a full and complete social media marketing brief. ALL sections of the brief must be completed as shown in the brief template. Your budget for this campaign is $15,000. See the content from Week 8 on MyCanvas for the presentation we reviewed regarding the creation of the brief, which includes all the elements of a brief.
D. Target Audience Who are you targeting? Be specific: demographics, psychographics, geographics. Do you know what their pain points are? Specific reasons it is difficult for them to do what you want them to do? Create a persona if you can. Who your target audience is will determine which platforms you will use and the type of content you will create. E. Brand Considerations (you do NOT need to change this section) This section would include any brand guidelines that need to be followed (eg. Logo usage, colour scheme, fonts, image specifications), and information would be provided by the branding team. All creative must support Goodlifes core values F. Key Message What is the ONE specific thing you want to say in your creative? G. Support What additional information do you have that supports the statement you noted above? These support points provide additional information you can include in your content, that supports the claim you made in Section F Include any specific offer information here
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Stock Investing
Authors: Brian Stclair
1st Edition
1539786358, 978-1539786351
