For your event: obtain market information to prepare a market analysis of your target market(s). The market analysis of your business should illustrate your industry. Industry Description and Outlook: Describe your industry, including its current size and historic growth rate as well as other trends and characteristics. Research to find 10 factual pieces of information about your industry the outlook (forecast) of it history of it the growth of it any trends PART 2: Answer these questions about your event based on your research and your opinion. Answer in complete sentences. Who is your Target Market Segment? Target segment's needs (Why do customers need the product/service?) Distribution channels (Where do customers go to obtain the product/service?) Buying habits (What factors influence the target market to buy?) Communication channels (How will you communicate with the customers?)