For YUM! Brands Inc. (YUM) and McDonald's Corporation Inc. (MCD)

a) What do companies and the industry make, sell or do?

b)What is your companies' role in the industry in which they operate?

c)Are they a major participant in the industry? If so, why?

d)How does your company's performance compare to other companies in the industry?

e)What are the key business and geographic segments of the companies and how do these contribute to profitability