FORD HIGH LOW Ford: $100 Ford: $180 HIGH Chevy: $100 Chevy: $-10 Ford: $-10 Ford: $ 50 LOW Chevy: $180 Chevy: $50 The table shows payoffs for Ford and Chevy if they choose high pricing (HIGH) and low pricing of cars (LOW). Numbers are in million dollars; for example if Ford prices are HIGH and Chevy prices are LOW, Ford will lose $10 million, while Chevy will gain $180 million since people will buy more Chevy cars (holding other factors constant). Refer to Table 1. If Ford prices are HIGH, Chevy should choose a price to earn more. If Ford prices are LOW, Chevy should choose a price to earn more. LOW; LOW O HIGH; HIGH