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Forecast Sales for next year based on the following information: 2017 Change 2016 Change 2015 Net Sales by Operating Segment $ 96,600 54,938 44,764 17,733

Forecast Sales for next year based on the following information:image text in transcribedimage text in transcribedimage text in transcribed

2017 Change 2016 Change 2015 Net Sales by Operating Segment $ 96,600 54,938 44,764 17,733 15,199 $ 229,234 $ Americas Europe Greater China Japan Rest of Asia Pacific 12% $ 86,613 49,952 48,492 16,928 13,654 6% $ 215,639 93,864 50,337 58,715 15,706 15,093 233,715 (8)% 10% (8)% 5% 11% (17)% 8% (10)% (8)% Total net sales $ Net Sales by Product iPhone (1) iPad (1) Mac (1) Services a) Other Products(r3) $ 141,319 19,222 25,850 29,980 12,863 $229,234 TW 13% 23 % 16% 3% $ 136,700 20,628 22,831 24,348 11,132 6% $ 215,639 (11)% (10)% 22% 11% (1290 $ 155,041 23,227 25,471 19,909 10,067 (8)% $ 233,715 Total net sales Unit Sales by Product iPhone iPad Mac 216,756 43,753 19,251 2% (4)% 4% 211,884 45,590 18,484 (8)% (17)% (10)% 231,218 54,856 20,587 (1) (2) Includes deferrals and amortization of related software upgrade rights and non-software services. Includes revenue from Digital Content and Services, AppleCare, Apple Pay, licensing and other services. Services net sales in the fourth quarter of 2017 included a favorable one-time adjustment of $640 million due to a change in estimate based on the availability of additional supporting information (3) Includes sales of Apple TV, Apple Watch, Beats products, iPod touch and Apple-branded and third-party accessories. 2017 Change 2016 Change 2015 Net Sales by Operating Segment $ 96,600 54,938 44,764 17,733 15,199 $ 229,234 $ Americas Europe Greater China Japan Rest of Asia Pacific 12% $ 86,613 49,952 48,492 16,928 13,654 6% $ 215,639 93,864 50,337 58,715 15,706 15,093 233,715 (8)% 10% (8)% 5% 11% (17)% 8% (10)% (8)% Total net sales $ Net Sales by Product iPhone (1) iPad (1) Mac (1) Services a) Other Products(r3) $ 141,319 19,222 25,850 29,980 12,863 $229,234 TW 13% 23 % 16% 3% $ 136,700 20,628 22,831 24,348 11,132 6% $ 215,639 (11)% (10)% 22% 11% (1290 $ 155,041 23,227 25,471 19,909 10,067 (8)% $ 233,715 Total net sales Unit Sales by Product iPhone iPad Mac 216,756 43,753 19,251 2% (4)% 4% 211,884 45,590 18,484 (8)% (17)% (10)% 231,218 54,856 20,587 (1) (2) Includes deferrals and amortization of related software upgrade rights and non-software services. Includes revenue from Digital Content and Services, AppleCare, Apple Pay, licensing and other services. Services net sales in the fourth quarter of 2017 included a favorable one-time adjustment of $640 million due to a change in estimate based on the availability of additional supporting information (3) Includes sales of Apple TV, Apple Watch, Beats products, iPod touch and Apple-branded and third-party accessories

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