Formulate a marketing plan for Prudential Financial which wants to make an entry in Saudi Arabia market.

1. Give a brief back ground of the firm's global operations

2. Evaluate the market environment in Saudi Arabia, to analyze the market potential for the company

3. What are the major sources of risk facing the company?

4. Formulate an overall corporate strategy for pricing and promotion.

5. Suggest some ways to help improve long term profitability of the firm from the new market