Foundations of Digital Marketing. Deliverable 1. Costa's Custom Digital Impact Presentation.

Here is the Questions: Corrrectly identifies a digital communication model and analyzes its strengths and weaknesses. Analysis of model and explanation of connection to chosen channels is underdeveloped or missing.

Criterion Feedback.

You did not identify a communication model nor did you analyze its strengths and weaknesses.

AIDA, One to Many Mass Marketing. One to One Marketing, and may to Many Marketing. Discuss the strengths and weaknesses of the model.

Also to include notes in the notes section to explain each side.