Four Horsepeople Technologies Inc is launching new Internet marketing

software. Its product uses advanced algorithms to make and place

advertisements faster and in more convenient locations on a website

than its competitors' software. As well. it is thought that its advanced

interface will be well received within the arts community. With the

proper push, Four Horsepeople's branded marketing software may

become the new standard in web advertising. Discuss how Four

Horsepeople should make use of the three major branches of intellectual

propertycopyright, trademarks, and patentsto ensure its place in the market.

Provide a full legal analysis of how Four Horsepeople can make use of copyright, trademark and/or patent to ensure its place in the market.

(Legal Issue, Applicable Law, Apply Law to Facts)