Question
Four strategies (international, multidomestic, global, transnational) with which the operations managers of international and multinational firms approach global opportunities. Pick a firm (other than the
Four strategies (international, multidomestic, global, transnational) with which the operations managers of international and multinational firms approach global opportunities. Pick a firm (other than the firms discussed in the textbook) and explain which of the four strategies that firm practices. In your explanation, clearly mention the products/services of the firm and why the selected strategy fits the best to that firm.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
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