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Franchise Law Alternatives To Franchising Hypothetical out 6 months ago, Helena Martinez was visiting some family in Mexico. While she s there, she noticed her

Franchise Law

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Alternatives To Franchising Hypothetical out 6 months ago, Helena Martinez was visiting some family in Mexico. While she s there, she noticed her countrymen going crazy over a new fried ice-cream treat call heladita" that had just made it into the Mexican marketplace. As a savvy, perceptive sinesswoman, she saw an opportunity to be the first to introduce the heladita into the S. market. Helena learned all she could about these new delicacies, and immediately on her return to her hometown of San Diego, California, she opened up her own shop San Diego called "Helena's Heladitas," which sold heladitas as well as various other eet treats. Helena's Heladitas was wildly successful. Helena could hardly make ough treats to keep up with demand

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