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FreshDirect CEO and co - founder David Mclnerney's main goal in launching the firm was to provide high - quality products to grocers and restaurants.

FreshDirect CEO and co

-

founder David Mclnerney's main goal in launching the firm was to

provide high

-

quality products to grocers and restaurants.

address the quality gap between store

-

bought produce and the goods that restaurants were using.

add perishable goods to an existing dry goods delivery service.

be the first player in the online grocery business.

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