Which of the following represent external threats to Twitters future well-being?

Select yes for the external threats that are accurate and choose no for those that are not.

a. increasing intensity of competition among industry rivals (Click to select) Yes No

b. declining subscribers due to negative influence of some tweets (Click to select) Yes No

c. slowdowns in market growth (Click to select) Yes No

d. failure to maintain users (Click to select) Yes No

e. misuse of twitter accounts (Click to select) Yes No

f. entry of potent new competitors (Click to select) Yes No

Which of the following accurately characterize Twitters market opportunities?

Select yes for the market opportunities that are accurate and choose no for those that are not.

a. utilizing company skills and technological know-how to enter new product lines or new businesses (Click to select) Yes No

b. partnerships with other similar social media companies (Click to select) Yes No

c. increasing user demand for Twitter's services (Click to select) Yes No

d. conservative expansion into new markets (Click to select) Yes No

e. expanding the company's product line to meet a broader range of customer/user needs (Click to select) Yes No

f. expanding into new geographical markets (Click to select) Yes No

Which of the following accurately characterize Twitters resource weaknesses and competitive liabilities?

Select yes for the resource weaknesses that are accurate and choose no for those that are not.

a. lower revenue growth rate (CAGR) than major rivals (Click to select) Yes No

b. weak balance sheet, short on financial resources to grow the firm (Click to select) Yes No

c. resources cannot be easily copied (Click to select) Yes No

d. Twitter has a large number of competitors (Click to select) Yes No

e. cost and expense control (Click to select) Yes No

f. lower global share of digital ad revenue than major competitors (Click to select) Yes No

Social media as a communication platform has a negative influence on certain age groups, which has led to fewer subscribers. (Click to select) Yes No

f. The impact of the driving forces has led to an increased industry demand. (Click to select) Yes No

g. This industry is beginning to experience a decline in subscribers as other forms of communication are becoming available. (Click to select) Yes No

h. The increased demand for ads and consumer information, and increased fee income (e.g., online markets) will likely increase net revenue for the social media industry. (Click to select) Yes No