From business perspective, government purchases have very high value because they are spending public money.

Question 1 options:

TrueFalse

When the City of Toronto ran into problems with delivery of Bombardier street cars they were faced with a typical business-to-business challenge of ________.

Question 2 options:

customized orders with few supplier options

too many participants in the decision-making process

supplier confidentiality to resolve problems

slow delivery due to derived demand

Business buyers are not legally allowed to place restrictions on vendors.

Question 3 options:

TrueFalse

Marketers use Abraham Maslow's hierarchy of needs to analyze how consumers may respond to marketing messages and products or brands. Marketing spring water in bottles is aimed at satisfying a(n) ________ need. Marketing Veuve Clicquot champagne for a wedding is satisfying a(n) ________ need.

Question 4 options:

safety; esteem

physiological; belonging

affective; social

functional; social

When Amar rushes to buy the latest model of the iPhone as soon as it comes to the market, he is satisfying a need that is ________.

Question 5 options:

functional

psychological

aspirational

utilitarian

Marketers are able to create needs by introducing situations that create dissatisfaction in consumers.

Question 6 options:

TrueFalse

Lara is considering buying a new winter coat. Her mother keeps telling her that the old coat is just fine. Her best friend urges Lara to buy a new one like hers. Finally, Lara goes to Zara and gets a new coat just like her friend has. This purchase meets the ________.

Question 7 options:

esteem need

motivational need

social need

aspirational need

Lisa and Carlo are shopping for a birthday present for Carlo's mom who has recently discovered baking. They want to get her a kitchen mixer. Lisa is enthusiastic about the prospective gift and has spent some time talking to her friends and an aunt who love to bake about possible products and brands. Carlo has no interest in anything that happens in the kitchen and is just going along because it is his mom after all and he is paying for the present. They agree to meet Friday after work around 6:00 pm at the nearest shopping centre that has a couple of stores that carry suitable products. They also agree to spend no more than one hour picking out the gift and then head out to a dinner with friends.

Carlo is impatient for Lisa to make the decision. He is tired and hungry after a long workday and their friends are waiting already in the restaurant. He tells Lisa just to make the decision. His impatience is reflective of ________.

Question 8 options:

social factors in decision making

temporal state based on the time of day

point of impact by the need to make a quick decision

his comfort level with the decision criteria

People who are shopping some something new that they are unfamiliar with and have very little knowledge about tend to ________.

Question 9 options:

rely on less information to make a decision

use heuristics to search for information

focus on post-purchase satisfaction

depend on situational factors to make a decision

It is important for marketers to treat their most loyal customers well because some industries make it very easy for customers to change suppliers.

Question 10 options:

TrueFalse

Marketers must be aware that just because a consumer has positive feelings about a brand or a product it does not mean that they are motivated to take action to purchase.

Question 11 options:

TrueFalse

Need is something physiological that impels consumers to search for something to make that need go away.

Question 12 options:

TrueFalse

Halo effect refers to consumers having a positive image of a particular brand attributing a positive image to all products by that brand, even if in unfamiliar category of product.

Question 13 options:

TrueFalse

Data mining is a tool that organizations use to create most effective primary research format.

Question 14 options:

TrueFalse

Test marketing is a process where an organization selects a particular geographic area in order to gather data from consumers regarding a product or service.

Question 15 options:

TrueFalse

________ allows researchers to gather a large amount of information and data from a large number of consumers.

Question 16 options:

Data mining

Quantitative analysis

Test marketing

Simulation research

Ability of organizations to create virtual shopping experiences for consumers is part of test market research.

Question 17 options:

TrueFalse

Marketers who seek competitive opportunities through better understanding of their markets, and consumers who demand more convenience and choice cause confusion and conflict in the ________.

Question 18 options:

design of projective tools as source of consumers

use of comparative situations to gather market data

ethical argument against use of marketing intelligence

use of primary data to make organizational decisions

An advantage of primary research is that it answers questions that have not been satisfactorily answered through any other data.

Question 19 options:

TrueFalse

________ is the process by which organizations access, organize, and apply existing internal information.

Question 20 options:

Data mining

Marketing intelligence

Market research

Data testing

Targeting suggest that only one specific consumer group is worth pursuing.

Question 21 options:

TrueFalse