Question
From Chapters 8 and 9 we learn that large, established firms find it difficult to invest in disruptive (discontinuous) innovation. They are far more comfortable
From Chapters 8 and 9 we learn that large, established firms find it difficult to invest in "disruptive" (discontinuous) innovation. They are far more comfortable investing in simple "sustained" (continuous) innovation to make minor improvements in existing products. For disruptive innovation to have its best chance of succeeding, an established company must:
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
6th Edition
0078029546, 978-0078029547
