Question
From Haagen-Dazs and the Honeybees Case 1) What do you think were the 2-3 MAIN factors that made this campaign so successful? 2) How do
From Haagen-Dazs and the Honeybees Case
1) What do you think were the 2-3 MAIN factors that made this campaign so successful? 2) How do you think this approach could help when organizing a Crisis Communication plan for another organization? (IE: what would you recommend to a company to do for future planning - if you were their crisis com consultant?)
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Essentials Of Business Research Methods
Authors: Joe F. Hair, Michael Page, Niek Brunsveld
4th Edition
0367196182, 978-0367196189
