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From Hula Island: Strategic Decisions Involving Costs and Benefits of Internet Advertising Programs case study Hula Island will only pay for an advertising campaign out

From Hula Island: Strategic Decisions Involving Costs and Benefits of Internet Advertising Programs case study

Hula Island will only pay for an advertising campaign out of current cash. Given your understanding of Hulas market, when would be the best time to conduct a single advertising campaign? Why?

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