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From the book Marketing strategy and competitive positioning (Hooley, 7th edition) Chapter 15's Case Study entitled, UPS and FedEx turn focus to consumer behaviour analyzing

From the book Marketing strategy and competitive positioning (Hooley, 7th edition)

Chapter 15's Case Study entitled, "UPS and FedEx turn focus to consumer behaviour" analyzing how service and customer centric experiences drive value.

1 What issues are UPS and FedEx facing here?

2 How do UPS and FedEx contribute to their clients achieving a competitive advantage?

3 What are the drivers for collaboration in the examples given?

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