from the case Tata Nano's Execution Failure: How the People's Car Failed to Reshape the Auto Industry and Create New Growth If screened against the Blue Ocean Idea Index (BOI Index), did the Tata Nano, as originally conceived, create exceptional utility? Was it strategically priced to capture the target mass of four-wheeler noncustomers? Did it exercise target costing and hit its cost target? Did it effectively overcome possible adoption hurdles for employees, partners and the general public