From the study case "Kraft Foods Canada: Targeting the Millennials":

https://files.transtutors.com/cdn/uploadassignments/2373908_1_case-study-kraft.pdf

QUESTION:

If Kraft pursuits the plans we discussed so far, targeting millenial moms, do you see a risk of loosing its traditional target group, Canadean families? Why yes or why no? And if yes, what would you do to prevent this?

Thanks!